Anime Rant Blog Post Guest Posts

Kawaii Culture: How Is It Portrayed in Anime?

Kawaii (かわいい) isn’t just a pop subculture anymore. The kawaii aesthetic has become fully engrained in Japanese culture, and that’s not likely to change anytime soon.  While the kawaii seed was planted in Japan, kawaii culture has bloomed like cherry blossoms all over the world. This phenomenon is largely due to the massive popularity of…